target audience: TECH SUPPLIER Publication date: Aug 2024 - Document type: Taxonomy - Doc Document number: # US52102324
IDC's Worldwide Digital Transformation Use Case Taxonomy, 2024: Experiential Hospitality, Dining, and Travel
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Abstract
This IDC study describes the most prominent use cases that are being digitally transformed in the hospitality industry. Hospitality organizations can use this document as a guide as they define what and how they will plan for change, innovation, and new technologies along the digital transformation journey. The tables in this document provide insight into the many areas of hotel, restaurant, and travel business processes that organizations should put on their road map. This document defines the strategies, programs, and use cases that will be implemented, highlighting the benefits of moving from current processes to digitally transformed processes, and the technologies that will be required.
Dorothy Creamer, senior research manager, Hospitality and Travel Digital Strategies, IDC Retail Insights, says, "Hospitality, dining, and travel organizations are increasingly focused on operating as digital businesses. The next generation of hospitality and travel will lean heavily on embedded automation and intelligent systems as all businesses continue to navigate the latest super-cycle of AI, but first, organizations must take a hard look at existing tech stacks as well as data and digital strategies. The challenge of adapting to and adopting high-tech solutions is necessary, and future-ready enterprises will need to be dynamic and flexible to be successful in a rapidly changing market. This document is designed to provide a road map of strategic priorities to enable the effective and efficient use of technology to deliver premiere guest services while achieving operational objectives."