target audience: TECH SUPPLIER  Publication date: Jun 2024 - Document type: IDC Survey Spotlight - Doc  Document number: # US52318824

Partnering: Strategic Vendors and New Vendors

By: 

  • Jeff Newton Loading
  • Brendan Rouse Loading

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Abstract


This IDC Survey Spotlight highlights the results of 2023 North America Partner Survey. The survey presented to respondents a list of 21 top tier vendors, and the partners surveyed participated in an average of 5.4 vendor programs from that list. Partners were asked which vendors, among those currently engaged, are the most strategic, second most strategic, and third most strategic. The results show varying degrees of partner focus among tech vendors' ecosystems.



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