target audience: TECH SUPPLIER Publication date: Aug 2024 - Document type: Market Note - Doc Document number: # US52506224
Forma.ai Takes on the Psychology of Sales Incentives at NUDGE 2024
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Abstract
This IDC Market Note highlights key moments from Forma.ai's NUDGE 2024 summit. The event highlighted strategies for optimizing sales incentives, including the integration of AI to tailor compensation to individual behaviors and motivations, aiming to enhance sales outcomes and address the challenges of motivating a diverse sales force in a dynamic market environment.