Worldwide Smartphone Market Continues Positive Trajectory with 3.6 % Growth in the Third Quarter of 2024 and 314.6 Million Shipments, According to IDC
NEEDHAM, Mass., December 10, 2024
– According to preliminary data from the International Data Corporation
(IDC)Worldwide Quarterly Mobile Phone Tracker,
global smartphone shipments increased 3.6 % year over year to 314.6 million units in the third quarter of 2024 (3Q24). This marks the fifth consecutive quarter of shipment growth with a strong start into the second half of this year despite lingering macroeconomic concerns and concerns around consumer demand across various markets.
“Despite economic uncertainties and geopolitical tensions hindering a broader global recovery, growth among many of the top Chinese vendors like Xiaomi, OPPO, vivo, Lenovo and Huawei, helped drive the recovery momentum, especially in the emerging markets," said
Will Wong,
senior research manager for AP Client Devices. "Nevertheless, the growth among vendors was uneven – while some companies grappled with elevated Bill-of-Materials (BOM) costs, others benefited from favorable exchange rates in emerging markets like Southeast Asia. vivo's performance was particularly notable, fueled by aggressive product launches and a low comparison base.”
"While the growth of the Chinese players in emerging markets has been an ongoing theme this year, Apple also enjoyed a 5.3 % YoY growth in shipments this quarter fueled by strong demand from the previous models and the launch of the new iPhone 16 lineup", said
Nabila Popal,
research director for Worldwide Client Devices. "In Q3 2024, older iPhone models, specifically the iPhone 15, performed exceptionally well due to the heavy promotions and increased marketing activities around Apple Intelligence. Despite the staggered rollout of Apple Intelligence in markets outside the U.S., Apple will continue to grow in the upcoming holiday season as it expects many customers to upgrade from the iPhone 12 and iPhone 13 to a new AI-enabled smartphone, future-proofing their purchases for the long term.”
“Samsung retained its market leadership despite a drop in the total number of units shipped. However, the company continues to grow its share in the premium segment as the average prices increased in the quarter driven by a stronger mix of Galaxy AI-enabled models”, said
Francisco Jeronimo,
vice president for EMEA Client Devices. “The company started rolling out Galaxy AI features to other Samsung models and launched the new Galaxy Z Fold6 and Galaxy Z Flip6 foldables with Galaxy AI, which contributed to a better performance in the premium segment.”
Top 5 Companies, Worldwide Smartphone Shipments, Market Share, and Year-Over-Year Growth, Q3 2024 (Preliminary results, shipments in millions of units)
Company
3Q24 Shipments
3Q24 Market Share
3Q23 Shipments
3Q23 Market Share
Year-Over-Year Change
Samsung
57.7
18.4%
59.5
19.6%
-3.0%
Apple
57.0
18.1%
54.1
17.8%
5.3%
Xiaomi
42.8
13.6%
41.5
13.7%
3.1%
OPPO
28.8
9.2%
27.2
8.9%
6.1%
vivo
27.0
8.6%
22.0
7.2%
22.5%
Others
101.4
32.2%
99.5
32.8%
1.9%
Total
314.6
100.0%
303.7
100.0%
3.6%
Source: IDC Worldwide Quarterly Mobile Phone Tracker, November 7, 2024
Notes:
IDC declares a statistical tie in the worldwide smartphone market when there is a difference of 0.1% or less in the share of revenues or shipments among two or more vendors.
Company shipments are branded device shipments and exclude OEM sales for all vendors.
The "Company" represents the current parent company (or holding company) for all brands owned and operated as a subsidiary.
Figures represent new shipments only and exclude refurbished units.
Worldwide Top 5 Smartphone Companies, 2024Q1 Unit Market Share
Data table for "Worldwide Top 5 Smartphone Companies, 2024Q1 Unit Market Share" chart
