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  • Current: IDC MarketScape: Worldwide Customer Data Platforms Focused on Front-Office Users 2021–2022 Vendor Assessment

 target audience: TECH BUYER  Publication date: Dec 2021 - Document type: IDC MarketScape - Doc  Document number: # US47524621

IDC MarketScape: Worldwide Customer Data Platforms Focused on Front-Office Users 2021–2022 Vendor Assessment

By: 

  • Gerry Murray
  • David Wallace
  • Michelle Morgan
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Content

List of Tables

List of Figures



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Table of Contents


  • IDC MarketScape Figure

    • Figure: IDC MarketScape Worldwide Customer Data Platforms Focused on Front-Office Users Vendor Assessment

  • IDC Opinion

    • Figure: CDPs by Type of Users, Size of Customer, and Top 5 Industries Served

  • IDC MarketScape Vendor Inclusion Criteria

  • Advice for Technology Buyers

    • CDP Buyer Business Criteria

    • CDP Buyer Technical Criteria

    • To DIY or Not to DIY

    • Summary

  • Vendor Summary Profiles

    • Adobe

    • Strengths

    • Challenges

    • Consider Adobe When

    • Algonomy

    • Strengths

    • Challenges

    • Consider Algonomy When

    • Bloomreach

    • Strengths

    • Challenges

    • Consider Bloomreach When

    • BlueConic

    • Strengths

    • Challenges

    • Consider BlueConic When

    • Insider

    • Strengths

    • Challenges

    • Consider Insider When

    • Lytics

    • Strengths

    • Challenges

    • Consider Lytics When

    • Microsoft

    • Strengths

    • Challenges

    • Consider Microsoft When

    • Optimizely

    • Strengths

    • Challenges

    • Consider Optimizely When

    • Optimove

    • Strengths

    • Challenges

    • Consider Optimove When

    • Redpoint Global

    • Strengths

    • Challenges

    • Consider Redpoint Global When

    • Salesforce

    • Strengths

    • Challenges

    • Consider Salesforce When

    • Sitecore

    • Strengths

    • Challenges

    • Consider Sitecore When

  • Appendix

    • Reading an IDC MarketScape Graph

    • IDC MarketScape Methodology

    • Market Definition

    • Figure: Connected Clouds and Customer Experience Orchestration Services

    • Proof Points, Outcomes, Benefits

    • Figure: Customer Data Platform Users by Function

    • Outcomes

    • Benefits

    • Market Trends

    • Strategies and Capabilities Criteria

    • Table: Key Strategy Measures for Success: Customer Data Platforms Focused on Front-Office Users

    • Table: Key Capability Measures for Success: Customer Data Platforms Focused on Front-Office Users

  • Learn More

    • Related Research

    • Synopsis