Achieving ROI with GenAI

Executive Snapshot

• Figure: Executive Snapshot: Achieving ROI with GenAI

Situation Overview

• Rapid Growth of GenAI Is Record Breaking

• Figure: Shift Toward GenAI

• The Technology Race with GenAI Has Started

• Table: Count of GenAI Investments by Select Tech Companies

• Table: Spending on Select 2023 Generative AI Start-Ups

• The Business Value of GenAI Requires Business Outcomes

• Table: Generative AI: Retail Use Cases

• The Shiny New Objectification of GenAI Is More Than Cost

• GenAI Offers Unique Characteristics That Drive Returns

• Figure: Characteristics of GenAI

• Business Outcomes for GenAI

• Tangible Returns and ROI for GenAI

• Real-Time Data Structure and Categorization

• Figure: Tangible ROI Use Cases for GenAI

• Examples of GenAI Hard Returns

• Intangible Returns and ROI for GenAI

• Examples of Soft GenAI Returns

• ROI Decision Making for GenAI

• Figure: Evaluating ROI for Generative AI — Process

• Technology Solution Assessment

• Portfolio Management

• Figure: Portfolio Management Path for GenAI

• Enterprise Strategic Management

• Challenges to ROI for GenAI

• Figure: Inhibitors to ROI for GenAI

• ROI for GenAI Is Only One Metric

Advice for the Technology Buyer

• Be Ready and Realize ROI with an ROI Evaluation Method

• Figure: Top ROI Readiness and Realization Actions

• Strive for Continual Improvement In-House and with Partners

• Build and Support the Right Infrastructure, Metrics, and Benchmarks for GenAI

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• Related Research

• Synopsis