IDC FutureScape: Worldwide Media and Entertainment 2024 Predictions

IDC FutureScape Figure

• Figure: IDC FutureScape: Worldwide Media and Entertainment 2024 Top 10 Predictions

Executive Summary

IDC FutureScape Predictions

• Summary of External Drivers

• Predictions: Impact on Technology Buyers

• Prediction 1: By the End of 2024, Automated and Personalized Ad Creative with Security-Driven Decisioning for the Ad Content, Placement, and Localization Will Be Implemented by 25% of All Brands and Ad Agencies

• Associated Drivers

• IT Impact

• Guidance

• Prediction 2: By 2025, Media Companies Will Be Able to Serve 10% of All Digital Consumers Content with Customized Formatting According to Device Type, Viewing Expectations, and User Profiles

• Associated Drivers

• IT Impact

• Guidance

• Prediction 3: By 2025, Self-Determined Viewing Experience Based on Intelligent Profiles Will Be Adopted by 50% of All Sports-Focused, Over-the-Top Streaming Service Providers

• Associated Drivers

• IT Impact

• Guidance

• Prediction 4: By 2026, 20% of Media Companies Will Adopt Cloud-Based Media Orchestration Services That Aggregate Performance Metrics and Automatically Execute Improvements or Present Options for Human Decisioning

• Associated Drivers

• IT Impact

• Guidance

• Prediction 5: By 2026, Application Programming Interface Standards for Cloud Media Content Chain Services Will Be Approved by Standards Committees and Deployed by 80% of Major Worldwide Cloud-Based M&E Vendors

• Associated Drivers

• IT Impact

• Guidance

• Prediction 6: By 2026, the Automated Assembly of Suggested Scenes, Compiling Camera Views, Audio, Graphics, Replays, and Other Sources for Director Selection, Will Be Implemented by 25% of All Live Productions

• Associated Drivers

• IT Impact

• Guidance

• Prediction 7: By 2027, Virtual Production with Cloud-Based Media Asset Linking and Management Will Be Adopted by 50% of Motion Pictures and 25% of the Broadcast Industries

• Associated Drivers

• IT Impact

• Guidance

• Prediction 8: By 2028, Automated Editing Via Assembling Raw Video into a Sequence of Scenes That Best Represents a Script and Applying Technical Attributes Will Be Implemented by 20% of the Postproduction Industry

• Associated Drivers

• IT Impact

• Guidance

• Prediction 9: By 2028, Advanced Operating Systems for Connected TV Platforms That Facilitate and Automate Multiplatform Services into a Unified UX/UI Will Represent One-Third of the Worldwide CTV Installed Base

• Associated Drivers

• IT Impact

• Guidance

• Prediction 10: By 2028, 100% of Cloud-Based Media Factories for Content Creation, Production, Distribution, and Monetization Will Be Adopted by 25% of the Broadcast Industry

• Associated Drivers

• IT Impact

• Guidance

Advice for Technology Buyers

• People

• Process

• Technology

External Drivers: Detail

• AI Everywhere — Generative AI Takes the Spotlight

• The Drive to Automate — Maximizing Efficiency and New Opportunities

• The Digital Business Imperative — Competitiveness and Outcomes

• Everything as a Service Intensifies — Transforming Models to Drive Change

• Connected TV Adoption

• Media and Entertainment Cloud Adoption and Convergence

• Remote Production Adoption

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• Related Research