Alex Holtz
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This IDC Market Note discusses Roku Exchange, a new advertising technology solution designed for TV streaming. This document also discusses the range of benefits that it offers media companies and brands and advertising agencies. As previou...
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This IDC Tech Buyer Presentation provides a generative AI (GenAI) use case taxonomy for the media and entertainment (M&E) industry.Many organizations are testing and exploring the impact of GenAI on the art and science of practicing med...
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This IDC Perspective details NAB 2024 insights and observations. At NAB 2024, The International Trade Association for Broadcast and Media (IABM) presented an industry update. The key highlights included a focus on profitability, consolidati...
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IDC MarketScape: Worldwide Media Consultation, Integration and Business Operations Cloud Service Providers 2024 Vendor Assessment
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Media & Entertainment Generative AI Use Case Update for 2024
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IDC FutureScape: Media & Entertainment Prediction Updates for 2025
More results for Planned Research