target audience: TECH BUYER  Publication date: Nov 2023 - Document type: IDC PlanScape - Doc  Document number: # US50159523

IDC PlanScape: Digital Advertising as a Managed Service to Improve Return on Investment

By:  Alex Holtz

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Table of Contents


  • IDC PlanScape Figure

    • Figure: IDC PlanScape: Executive Snapshot of Digital Advertising as a Managed Service to Improve Return on Investment

  • Executive Summary

  • Why Is Digital Advertising as a Managed Service Important?

    • Improved Results

    • Improved CPM

    • Improved Expertise and Experience with a Specialized and Focused Partner

  • What Is Digital Advertising as a Managed Service?

  • Who Are the Key Stakeholders?

    • Chief Technology Officer

    • Chief Revenue Officer

    • Chief Operating Officer

    • Chief Financial Officer

  • How Can My Organization Take Advantage of Digital Advertising as a Managed Service?

  • Advice for Technology Buyers

  • Related Research