IDC MarketScape: Worldwide Demand-Side Platforms 2023 Vendor Assessment

IDC MarketScape Figure

• Figure: IDC MarketScape Worldwide Demand-Side Platforms Vendor Assessment

IDC Opinion

• Data and Governance

• The World of Walled Gardens

• New Channel Opportunities

• Artificial Intelligence

IDC MarketScape Vendor Inclusion Criteria

Advice for Technology Buyers

Vendor Summary Profiles

• Adobe

• Strengths

• Challenges

• Consider Adobe When

• AppLovin

• Strengths

• Challenges

• Consider AppLovin When

• Basis

• Strengths

• Challenges

• Consider Basis When

• Criteo

• Strengths

• Challenges

• Consider Criteo When

• Epsilon

• Strengths

• Challenges

• Consider Epsilon When

• InMobi

• Strengths

• Challenges

• Consider InMobi When

• Microsoft

• Strengths

• Challenges

• Consider Microsoft When

• Skai

• Strengths

• Challenges

• Consider Skai When

• StackAdapt

• Strengths

• Challenges

• Consider StackAdapt When

• Taboola

• Strengths

• Challenges

• Consider Taboola When

• Teads

• Strengths

• Challenges

• Consider Teads When

• The Trade Desk

• Strengths

• Challenges

• Consider The Trade Desk When

Appendix

• Reading an IDC MarketScape Graph

• IDC MarketScape Methodology

• Market Definition

• Strategies and Capabilities Criteria

• Table: Key Strategy Measures for Success: Worldwide Demand-Side Platforms

• Table: Key Capability Measures for Success: Worldwide Demand-Side Platforms

Learn More

• Related Research

• Synopsis