target audience: TECH SUPPLIER Publication date: Oct 2023 - Document type: Market Perspective - Doc Document number: # US51262123
Future of Customer Experience: How CX Services Providers Should Support CMOs with Generative AI
Table of Contents
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Executive Snapshot
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Figure: Executive Snapshot: Future of Customer Experience — How CX Services Providers Should Support CMOs with Generative AI
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New Market Developments and Dynamics
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Could Generative AI Actually Be “This Year’s Metaverse”?
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Generative AI Has Broader and Deeper Applicability than the Metaverse, Making It a Potentially Foundational Technology
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Generative AI’s Breadth Is the Key Difference Versus the Metaverse
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Generative AI and IDC’s Future of Customer Experience Model
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Figure: IDC’s Future of Customer Experience Model
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Generative AI Adds an Element of Creativity to Classic AI-Based Automation
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What Can Generative AI Do for CX Services Providers and Their CMO Clients?
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What Are the Main Risks in Generative AI That CX Services Vendors Should Warn CMOs and CIOs About?
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Advice for the Services Provider
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Advice for CX Services Providers Selling Generative AI–Related Services to CMOs and CIOs
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Learn More
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Related Research
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Synopsis
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