target audience: TECH BUYER  Publication date: May 2024 - Document type: IDC Perspective - Doc  Document number: # US51446724

Customer Data Platforms Will Boost Loyalty and Lifetime Value for Retail Banking Customers

By:  Marc DeCastro

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Table of Contents


  • Executive Snapshot

    • Figure: Executive Snapshot: Customer Data Platforms Will Boost Loyalty and Lifetime Value for Retail Banking Customers

  • Situation Overview

    • CDP Overview

    • Trends and Challenges Managing Customer Data

  • Advice for the Technology Buyer

    • Figure: Relevant and Personal Offers by Bank

    • Figure: Banks' Anticipation on Consumer Financial Needs

  • Learn More

    • Related Research

    • Synopsis