target audience: TECH BUYER Publication date: Mar 2024 - Document type: IDC Perspective - Doc Document number: # US51819124
Free Ad-Supported Streaming Television Update and Impact in 2024
Content
List of Tables
List of Figures
Related Links
Table of Contents
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Executive Snapshot
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Figure: Executive Snapshot: FAST Summary — Update and Impact in 2024
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Situation Overview
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The FAST Market
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Table: Worldwide FAST, CTV, and Traditional TV Advertising Revenue Growth, 2020–2028 ($B)
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Figure: Top 5 Countries in 2024 for FAST Applications
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Table: U.S. FAST, CTV, and Traditional Advertising Revenue Growth, 2020–2028 ($B)
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Live Event Programming Drives Growth of FAST Channels in 2024
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Data as the FAST Enabler
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Amagi's Take on a FAST-Advertising Strategy and Technology
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Opportunities and Challenges for Content Owners
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Opportunities and Challenges for Advertisers
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Figure: Amagi's ADS PLUS High-level Workflow Leveraging Channel Creation Data and Insights, Advertising Inventory, and Advanced Ad Insertion Technology
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Benefits for Content Owners
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Benefits for Advertisers
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Brightcove's Take on a FAST-Advertising Strategy and Technology
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Figure: Brightcove's FAST Channel High-Level Workflow with Partner Frequency
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Advice for the Technology Buyer
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Learn More
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Related Research
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Synopsis
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