target audience: TECH BUYER  Publication date: Mar 2024 - Document type: IDC Perspective - Doc  Document number: # US51883322

Retail Is a Tech Lighthouse: Views from NRF 2024

By: 

  • Filippo Battaini
  • Jordan K. Speer
  • Anne Paris
  • Leslie Hand
  • Margot Juros
  • Dorothy Creamer
  • Ananda Chakravarty
  • Ornella Urso
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Table of Contents


  • Executive Snapshot

    • Figure: Executive Snapshot: Retail Is a Tech Lighthouse — Views from NRF 2024

  • Situation Overview

    • Figure: NRF's Big Show 2024 Showcasing Modern Retail

    • Omni-Channel Store Hubs Need to Be Digital

    • Shrink and Security Take Center Stage, While Edge Rises Up in Support of AI

    • "From Data to Loyalty" for an Intelligent and Contextualized CX

    • Commerce Platforms Become Unified

    • To Best Tackle Returns — Look Across the End-to-End Concept-to-Consumer Supply Chain

    • Generative AI Is Everywhere, But AI Was There First

    • Giving the Basics a Boost: Hospitality and Travel Lean into AI But First Seek Data Democratization and Integrations

  • Advice for the Technology Buyer

  • Learn More

    • Related Research

    • Synopsis