Worldwide Marketing Campaign Management Software Forecast, 2024–2028: Dawn of AI Everywhere in Marketing

IDC Market Forecast Figure

• Figure: Worldwide Marketing Campaign Management Software Revenue Snapshot

Executive Summary

Advice for Technology Suppliers

• Go-to-Market Innovation

Market Forecast

• Table: Worldwide Marketing Campaign Management Software Revenue, 2023–2028: Current Currency and Constant Currency ($M)

• Figure: Worldwide Marketing Campaign Management Software Revenue Growth, 2023–2028: Current Currency and Constant Currency

• Table: Worldwide Marketing Campaign Management Software Revenue by Deployment Type, 2023–2028 ($M)

• Figure: Worldwide Marketing Campaign Management Software Revenue by Deployment Type, 2023–2028

• Table: Worldwide Marketing Campaign Management Software Revenue by Region, 2023–2028 ($M)

• Figure: Worldwide Marketing Campaign Management Software Revenue by Region, 2023 and 2028

Market Context

• Drivers and Inhibitors

• Drivers

• Advancements in Artificial Intelligence and Machine Learning

• Cookieless-Driven Continued Shift Toward First-Party Data Usage

• Inhibitors

• Regulatory Scrutiny and Legal Challenges

• Talent Shortages and Skill Gaps

• Geopolitical Instability

• Significant Market Developments

• Changes from Prior Forecast

• Table: Worldwide Marketing Campaign Management Software Revenue, 2019–2028: Comparison of June 2023 and June 2024 Forecasts ($M)

• Figure: Worldwide Marketing Campaign Management Software Revenue in Current Currency, 2019–2028: Comparison of June 2023 and June 2024 Forecasts

• Figure: Worldwide Marketing Campaign Management Software Revenue in Constant Currency, 2019–2028: Comparison of June 2023 and June 2024 Forecasts

Market Definition

Methodology

• Historical and Forecast Market Values and Exchange Rates

• Table: Exchange Rates, 2019–2028

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