Power Your Decisions with the Industry’s Most Trusted Data
The Confidence in Knowing
Leverage IDC Data & Analytics to understand market trends and competitor performance. Our detailed tech market datasets empower insights to keep you ahead of the curve, making informed decisions and driving innovation for your customers.
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7B+ Data Points
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115+ Technologies
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550K+ Companies
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80K+ Contracts
Market Intelligence & Strategy
Sales
Marketing
Analyst Relations
Channels & Alliances
Build executive and stakeholder confidence in your analysis and decision-making models using the most extensive and granular tech market data available.
Top priorities:
- Analyze and identify markets to develop
- Analyze competitor and market performance
- Understand tech spending patterns and trends
- Map tech buyers budgets and suppliers
- Understand long term contract trends
Interested in learning more? Contact us .
Close bigger, better deals with company spending and budget, competitor performance and standings, and contracts for all your tech markets and opportunities.
Top priorities:
- Analyze tech buyer budgets and competitive standings
- Interrogate contracts for value and renewal insight
- Understand market demand signals and trends
- Analyze competitor and market performance
- Understand tech spending patterns and trends
Interested in learning more? Contact us .
Drive demand that grows the business in your tech markets and account-base by optimizing your position and engaging key audiences through meaningful experiences.
Top priorities:
- Understand market demand signals and trends
- Analyze competitor and market performance
- Understand tech spending patterns and trends
- Map tech buyers budgets and suppliers
- Generate leads quickly with contract data
Interested in learning more? Contact us .
Shape positive perceptions and gain credibility in the markets that matter most using data-driven insight to guide you and to support your briefs.
Top priorities:
- Size and identify markets to build relationships within
- Analyze competitor and market performance
- Understand tech spending patterns and trends
Interested in learning more? Contact us .
Maximize your market reach and revenue potential through strategic and mutually-beneficial partnerships, alliances, and distribution channels informed by data.
Top priorities:
- Understand major channel demand signals and trends
- Map and model competing partner networks
- Analyze competitor channel and market performance
- Analyze distributor sales-through data for North America
- Select optimal partners quickly
Interested in learning more? Contact us .
Our Global Network of Analysts Collaborate To Provide the Industry’s Gold Standard for Technology Market Data
Whether your role is in Market Intelligence, Strategy, Marketing, Sales, or Channels & Alliances, our portfolio creates a toolkit that your organization can use to:
- Build a detailed TAM
- Optimize your partner network
- Pinpoint opportunities by industry or use case
- Define customer targets
- Evaluate the competitive landscape
- Build your sales pipeline