Sales and Marketing Strategies Fueled by Actionable Market Intelligence

Strategically navigate intricate market landscapes, enhance performance, and promote targeted growth across all areas of operation.

Market Insights Backed by Expert Analyst Guidance

IDC Strategic Market Insights equips you and your team with essential data and insights from more than 1,300 global analysts, driven by our state-of-the-art Data & Analytics platform. Accelerate your decision-making process with Rapid Modules that offer quick guidance, empowering you to adopt the right strategies to foster growth.

With IDC Strategic Market Insights, achieving your business goals has never been easier. Cultivate confidence with expert analyst support and cutting-edge market insights readily available.

Rapid Modules deliver swift, actionable insights on critical aspects such as:

Customer development and retention
Market entry strategies for new product launches
Macro-economic effects

Partner development
Sales and account advancement

Enhance Your Planning with Rapid Strategic Insights

Our Rapid Modules deliver actionable insights promptly, enabling you to make informed decisions and maintain a competitive edge in a dynamic market.

IDC Barometers
IDC Analyst Pulse

“Recently, a significant trend we've observed in IDC SMI engagements is the focus on positioning for AI.”

IDC Strategic Market Insights Assists Essential Roles Including:

CFOs: Provides intelligence for optimizing capital and workforce allocation to achieve optimal financial performance.
CEOs: Identify markets that ensure sustained competitive advantage while addressing changing market dynamics and growth opportunities.
Marketing Teams: Tackles the challenge of comprehending complex market trends, opportunities, and consumer behavior to develop targeted strategies with assurance.
Sales Operations Teams: Focus efforts for maximum effectiveness in selected regions, industries, or segments.
Market Intelligence: Identify growth opportunities and make informed decisions with in-depth insights into market adjacencies and competitive landscapes.

Manage Complex Decisions with Expert Strategic Insights

IDG Environmental Policy

International Data Group is committed to protecting the environment, the health and safety of our employees, and the community in which we conduct our business. It is our policy to seek continual improvement throughout our business operations to lessen our impact on the local and global environment. We are committed to environmental excellence, pollution prevention and to purchasing products that reduce the use of natural resources.

We fulfill this mission by a commitment to:

Encouraging all partners to share in our mission

Understanding environmental issues and sharing information with our partners

Recognizing that fiscal responsibility is essential to our environmental future

Instilling environmental responsibility as a corporate value

Developing innovative and flexible solutions to bring about change

Using our platforms and position in the IT industry to promote sustainability

Minimize air travel to help reduce our impact on the environment

Minimize use of materials and energy consumption in our offices

Create a working environment that efficiently uses our office space

Develop and maintain a hybrid working model that benefits both our employees and business partners

Encourage employees to measure, minimize and collaborate on reducing energy consumption at home and in the office

Engaging employees and promoting active participation in environmental and sustainability initiatives