target audience: TECH SUPPLIER Publication date: Aug 2024 - Document type: Market Perspective - Doc Document number: # EUR152474124
What's Important to Your Channel Partners?
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Abstract
This IDC Market Perspective takes a look at IDC's 2023 EMEA Partner Survey and highlights results that are particularly relevant to print vendors' channel partners preparing to respond to customers' evolving business requirements. This includes partner ecosystem challenges and opportunities, investment and transformation priorities, business health metrics, and vendor-partner relationship dynamics.
"IDC's research shows that typical print services customers are seeking broader services portfolios, and they expect their print service providers to offer this. While print vendors transform to develop these broader services offerings, they are also reviewing their partners for alignment with their strategic directions," said Jacqui Hendriks, associate research director, European Print Vendor Transformation Strategies. "Vendors often overlook the fact that partners are not exclusively tied to them and that partners have their own agendas and measures of success."