target audience: TECH BUYER Publication date: Jun 2024 - Document type: Tech Buyer Presentation - Doc Document number: # US52327124
Generative AI Use Case Taxonomy, 2024: The Media and Entertainment Industry
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Abstract
This IDC Tech Buyer Presentation provides a generative AI (GenAI) use case taxonomy for the media and entertainment (M&E) industry.
Many organizations are testing and exploring the impact of GenAI on the art and science of practicing media and entertainment business cycle workflows. IDC has developed an initial set of use cases across key M&E business cycle subsegments that include business operations, media orchestration, production, distribution, and monetization to guide organizations as they move forward. Media and entertainment GenAI use cases will require integration with media company infrastructure along with governance and policies to protect IP, the integrity of GenAI output, and the brand's reputation. IDC provides a horizon timeline on when particular use cases will be realized along with essential guidance for consideration.