IDC Research Types
Analyst
Analyst Profile
Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.
Team Profile
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Briefs
Vendor Profile
Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.
IDC Perspective
The IDC Perspective is a flexible doc that seeks to help business and tech buyers assess their business and IT strategy and/or associated business processes, especially as it relates to the use of technology. The document can be used in areas such as:
- Strategy and planning
- Trends and observations
- IT spending and investment
- Vendor conferences and announcements
IDC TechBrief
The IDC TechBrief helps the technology or business executive get smart about a single technology in the context of the business by answering 6 business critical questions about the technology:
- What is the technology?
- When should I adopt it?
- What can it do for my business?
- What are the critical success factors?
- What are the risks?
- Who are the suppliers?
Market Note
The Market Note is a flexible doc that provides IDC analysis and point of view on an industry event, new product or service, or a company announcement or development or fast breaking news.
Market Perspective
The Market Perspective is a flexible doc that analyzes key changes and developments happening in the market. This flexible research type can be used to analyze areas such as:
- Competitive Environment
- Innovation & Market Opportunity
- New Business Models
- Partner & Channel Strategy
- Enterprise Strategies (targeted to supplier)
- Regulation
- Socioeconomics
Event Proceedings
Event Proceeding
Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.
Events
Conference
Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.
Web Conference
Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.
IDC DecisionScapes
IDC FutureScape
Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.
IDC MarketScape
Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.
IDC MaturityScape
Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.
IDC MaturityScape Benchmark
Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.
IDC PeerScape
Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.
IDC PlanScape
Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.
IDC TechScape
Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.
IDC Links
IDC Link
Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
IDC Blink
IDC Blink
Provides timely context and insight around important market trends and events in a short opinion piece with a 2-minute audio clip. IDC Blinks provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
Pivot Tables
Pivot Table
Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.
Presentations
IDC Survey
Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.
IDC Survey Spotlight
Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.
Market Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
Market Analysis Perspective
Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.
Tech Buyer Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
IDC Market Glance
Provides a look at the landscape of a tech market, including competitive positioning, adjacent segments, and potential partner opportunities.
Press Releases
Press Release
Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.
Product Information
Fact Sheet
Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.
Studies
Industry Developments and Models
Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.
Market Forecast
Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.
Market Share
Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).
Special Study
Provides a one-time study produced by a research group that is not published as a deliverable under a subscription service.
Taxonomy
Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.
Technology Assessment
Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.
IDC Innovators
IDC Innovators is aimed at informing IT buyers about emerging vendors with an innovative new technology or ground-breaking business model. Vendors identified in the document as innovators are linked together within a specific market area and around solving or alleviating a common business problem. Vendors included have annual revenue under $100 million at the time of selection.
Technology Segment
The IDC Technology Segment offers CEMA clients a comprehensive view of a technology segment in one country or subregion and provides a market view and forecast and/or market share and vendor profiles, including performances and strategies. It is specifically intended to serve smaller country markets and subregions.
This IDC Survey document is based on 1,271 responses from digital-native businesses (DNBs), start-ups, and scale-ups to IDC's 2024 Digital-Native Business Survey. It explores which technologies power DNB offerings and ...
This IDC Market Presentation examines the preferences and priorities of digital-native businesses (DNBs) regarding generative AI (GenAI), looking at GenAI capabilities most valued by DNBs, their GenAI needs and preferences, and their product ...
This IDC Perspective underscores the critical role of artificial intelligence (AI) in optimizing operational processes and pioneering new revenue models. Artificial intelligence is pivotal in driving digital business transformation with ...
This IDC Market Presentation examines organizations that self-selected as digital-native businesses in IDC's 2023 Digital Executive Sentiment Survey. Utilizing IDC's Digital Business Scorecard analysis, we look at how digital natives ...
This IDC Market Presentation examines how companies that view themselves as "digital to a large degree" are investing in and adopting GenAI, where they find GenAI to be most disruptive, and which types of vendors are the key to unlocking ...
This IDC Market Presentation examines the contrast of how companies perceive themselves digitally against the reality of their digital capabilities. Do companies view themselves as more digital than they are? According to IDC's Digital ...
This IDC Market presentation examines data from IDC's Digital Business Scorecard assessment, focusing on companies that have adopted GenAI. GenAI has been a disruptive force in the enterprise technology market since ChatGPT was launched, ...
This IDC Market Presentation examines the impact of AI on organizations' digital business strategies and road maps. Digital technologies have become increasingly strategic for C-suite executives and pervasive across businesses, driving competitive ...
This IDC Perspective highlights the evolving role of the chief operating officer (COO) in scale ups and emphasizes their critical involvement in driving business outcomes, fostering a high-performance culture, making strategic investment ...
This IDC Survey Spotlight examines data from IDC's 2023 Digital Executive Sentiment Survey to discover the new digital technology investments that small and medium-sized businesses (SMBs) are planning to make in 2024. Digital technology ...
This IDC Market Presentation examines the Digital Business Scorecard analysis for companies that self-identified as digital-native businesses, focusing on their capabilities in digital business models and data. Digital-native businesses ...
This IDC Survey Spotlight answers the following question: How are digital-native businesses funding GenAI projects?
Digital-native businesses have been more open to adopting GenAI than their traditional business counterparts, but ...
This IDC Survey Spotlight utilizes our Digital Business Scorecard analysis to examine how digital business capability impacts GenAI adoption and utilization at technology buyers. The companies are categorized as nascent, developing, enhancing, ...
This IDC Vendor Profile highlights Box's platform approach and GenAI strategy. IDC had the opportunity to interview Box CTO Ben Kus to discuss Box's innovation model and how Box's GenAI strategy helps the company achieve its innovation goals. ...
This IDC Market Presentation uses IDC's Digital Business Scorecard analysis to examine which industries would qualify as leading, enhancing, developing, or nascent in key digital business capabilities. In IDC's Digital Business Scorecard ...
This IDC Market Presentation examines the top vendors identified as strategic digital business partners by technology buyers. We look at how strategic digital business partners change based on an individual's role and level, company size ...
This IDC Web Conference presents a discussion of IDC's 2024 predictions for digital business strategies. Join this IDC webinar to hear from IDC's Worldwide Digital Business team on the key predictions that will impact CIOs and IT professionals ...
This IDC Survey explores how companies are approaching two critical digital business capabilities: digital business models and organization, based on the results from IDC's Digital Executive Sentiment Survey. In this wide-ranging ...
本IDC技术买家演示文稿根据对1,975名高级IT和业务领导者的调查数据,提供了IDC数字业务记分卡分析。IDC数字业务记分卡用于评估业务成果提升程度与数字业务模式、数据、运营流程和组织等能力水平之间的相关性,进而评估整体状态,然后根据这些能力和数字业务整体情况找出领先企业相比其他企业的优势所在。
数字业务时代已经到来,现在企业不仅要转变技术和流程,还要以这种转变为基础,构建数字业务模式,提高效率和收入。数字业务领先企业已经在利用能够实现自动化、效率、可持续发展和数字创收渠道的平台。本报告可作为一个讨论框架,推动技术和业务利益相关者就数字业务战略和投资重点开展战略性协作对话。
IDC全球数字业务战略研究总监Craig ...
This IDC Survey examines results from IDC's 2023 Digital Executive Sentiment Survey to determine where companies are succeeding in data and operational processes to support digital business and where they are in need of improvement.
Capabilities ...
This IDC Tech Buyer Presentation provides IDC's Digital Business Scorecard analysis, based on survey data from 1,975 senior IT and business leaders. The Digital Business Scorecard evaluates the correlation between the levels of business ...
This IDC Survey provides worldwide digital business investment trends for 2024. Heading into 2024, most companies are viewing themselves as at least somewhat digital and worldwide investment trends reflect that. This IDC Survey examines ...
This IDC Market Note provides highlights and takeaways from the Cognizant Discovery event, an enterprise-focused conference held in Dana Point, California, October 15-17, 2023. The interlinking thread throughout the entire program was GenAI, ...
This IDC study provides 2024 top 10 predictions for digital business strategies. These predictions provide guidance for organizations to mature as digital businesses in the next five years. They also lay out IDC’s vision for the 10 most ...
This IDC study provides IDC’s 2024 top 10 predictions for generative artificial intelligence.
“Generative AI is more than a fleeting trend or mere hype. It is a transformative technology with far-reaching implications and business ...