Channels Team
New Research
This IDC Market Presentation provides insight into co-selling for growth. Co-selling offers valuable opportunities for technology partners and vendors to expand their reach and provide enhanced solutions to customers, but it requires carefu...
This IDC Market Presentation provides insight into the tech supplier journey. The tech supplier journey is built on a path to impact if you are a tech supplier and you're interested in how I impact the market with my products and services, ...
This IDC Market Presentation highlights the outcomes of a cloud marketplace panel discussion. IDC moderated a cloud marketplace panel discussion of distributors and hyperscalers to review how best both parties can integrate and collaborate ...
This IDC Market Presentation provides insight into the tech buyer journey. The tech buyer journey is built on a path to transformation. The tech buyer journey is a journey of discovery, understanding what's happening in the industry, unders...
This IDC Market Presentation reviews insight into the channel dilemma. Partners today have endured massive technology shifts from software to services and blockchain in 2017 to AI everywhere and quantum in the future. It provides research i...
This IDC Market Presentation reviews insight into the C-suite perspective. Industry executives identified two words that most reflect what their organizations need to focus on to thrive in 2024. The first word is "growth," and the second wo...
This IDC Market Presentation focuses on services and partners and understanding the drivers for partner success. It provides insight into partner services, a core driver of partner revenue, profitability, and customer success. It also focus...
IBM Think called the Boston Convention Center home for three days from May 20–23, 2024. The event began with Partner Plus Day, which is a full day designed for partners to learn, experience, and connect with IBM professionals. Over 1,400 pa...
This IDC Market Presentation reviews an environmental analysis and outlook into the trends we see in the technology sector. IDC compares GDP to IT spending and shares potential macroeconomic headwinds. IDC also discusses GenAI market opport...
The IDC Survey Spotlight highlights the results from IDC's North America Partner Survey, which asked partners what they value in vendor relationships and the three main attributes that stand out across most vendor ecosystems. First, partner...
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