CMO Advisory Service Team
New Research
This IDC Survey highlights the results of IDC's 2022 C-Suite Survey. This analysis is done on questions regarding perspectives from marketing executives in the C-suite. This document includes 76 respondents from the marketing functional are...
This IDC study is a reference guide for budget management and cost control. It can serve as the foundation for marketing and finance executives to better demonstrate fiscal management capabilities to C-level executives and to improve decisi...
These event proceedings were presented at the IDC Directions conferences in Boston and Santa Clara in March 2023.Enterprises face another year of uncertain business conditions while transforming into a digital business. Marketing's most cri...
This IDC Web Conference serves to introduce a new model for marketers and sellers to work within, for their lead generation, customer creation, and value management efforts. The marketing and sales funnel model is no longer as effective in ...
This IDC Web Conference discusses the findings of 20th annual Tech Marketing Spending and provides actionable advice to guide your marketing priorities to thrive during the 2023 storms of disruption. Tech marketing leaders face another year...
This IDC Perspective profiles four initiatives of artificial intelligence (AI) adoption undertaken by financial services institutions (FSIs) in the Asia/Pacific region, focusing on the emblematic use cases and the latest trends in the past ...
This IDC Perspective profiles four emergent big data and analytics initiatives that are empowering Asia/Pacific financial services institutions (FSIs) to operate with the rich insights behind the large volume of data they own. These project...
This IDC FutureScape presents IDC Financial Insights’ view of the top 10 predictions for financial services (including banks, insurance, and payments) as they apply to Asia/Pacific (excluding Japan) (APEJ) region. Predicting the future of b...
This IDC Perspective offers CMOs, their management teams, and their C-Suite colleagues a window into the results of IDC's 2022 Tech Marketing Benchmark Survey. A 55-page extended study with details on this survey (now in its 20th year) is a...
This IDC study presents IDC's top 10 agenda items for B2B sales organizations for 2022. "B2B sales has been transformed," said Gerry Murray, director of IDC's Marketing and Sales Technology research service. "The two most significant trends...
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