CMO Advisory Service Team

Laurie Buczek

Group Vice President, Executive Insights and Leadership Services

Abhishek Kumar

Associate Research Director

New Research


  • By:  Laurie Buczek Loading

    This IDC Survey addresses tech buyer digital behaviors while balancing their preferences for personalized communication. The survey examines the role of human interaction in the buying journey as the acceleration of digital buying preferenc...
  • By:  Abhishek Kumar Loading

    This IDC Presentation aims to help technology vendors understand what drives buyers within the financial services industry in their technology purchasing decisions. Although a number of sections in this presentation focus predominantly on t...
  • By:  Abhishek Kumar Loading

    The IDC Playbook for Tech Sales Leaders provides a concise current state view of the Asia/Pacific financial services market, insight into the impact of future trends, and guidance for account strategies. Tech sales leaders can use this info...
  • By:  Abhishek Kumar Loading

    This Market Presentation Report aims to provide technology vendor product managers and those responsible for market/competitive intelligence with an industry overview of IDC spending guide forecasts numbers and insights into the global fina...
  • By:  Abhishek Kumar Loading

    This Market Presentation Report aims to provide technology vendor product managers and those responsible for market/competitive intelligence with an industry overview of IDC spending guide forecasts numbers and insights into the regional fi...
  • By:  Abhishek Kumar Loading

    This Market Presentation Report aims to provide technology vendors with an overview of the key business trends shaping the financial services industry in 2023 in Asia/Pacific. The report offers a foundation of industry knowledgeto: Develop ...
  • By: 

    • Abhishek Kumar Loading
    • George Briford Loading
    • Karen Augustine
    • Surya Narayan Saha Loading
    This IDC Market Presentation is designed to provide technology sellers' sales and marketers as well as product and channel managers with foundational insightinto the global financial services industry (FSI) landscape in 2023. By understandi...
  • By: 

    • Laurie Buczek Loading
    • Fred Isbell
    This IDC Survey addresses tech marketing organizational changes and new models for success in the digital experience era. This document examines the impetus behind the changes, objectives, new functionals, and models for the marketing organ...
  • By: 

    • Abhishek Kumar Loading
    • Surya Narayan Saha Loading
    This IDC Market Presentation is designed to provide technology sellers' sales, marketers, and product and channel managers with foundational insight into the financial services industry (FSI) in Asia/Pacific in 2023. By understanding how th...
  • By: 

    • Abhishek Kumar Loading
    • George Briford Loading
    • Karen Augustine
    This IDC Financial Services Market Trends 2023 Worldwide report aims to provide technology vendors with an overview of the key business trends shaping the financial services industry in 2023. The report offers a foundation of industry knowl...

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