CMO Advisory Service Team
New Research
This IDC study provides IDC's 2023 top 10 predictions for chief marketing officers (CMOs)."Early indicators show we have entered the next era of digital. B2C and B2B brand experiences and engagement have shifted to a third dimension that ex...
This IDC study provides IDC's 2023 top 10 predictions for artificial intelligence and automation."AI and automation investments are at the forefront of enterprise digital transformation and are seen as a digital deflator that can counter th...
This IDC Perspective provides a framework for CMO and CIO alignment that supports marketing's need to experiment and color outside the lines while balancing IT's overarching responsibility for architecture that enables secure and trusted in...
This IDC study outlines 10 of the most critical areas that CMOs must address to not only survive but also thrive in the next era. The 10 transformational trends for CMOs and their marketing organizations share common themes including naviga...
This IDC FutureScape presents IDC's top 10 agenda items for B2B sales leaders for 2022 and beyond. "B2B sales has been transformed," said Gerry Murray, director of IDC's Marketing and Sales Technology research service. "The two most signifi...
This IDC study explores the future impact that technology will have on customer experience and the engagement between brand and customer.According to Alan Webber, program vice president, Customer Experience Applications at IDC, "COVID-19 ca...
This IDC FutureScape presents 10 transformational trends for B2B sales leaders and their teams to consider as opportunities for differentiation and competitive advantage. Key themes include AI, analytical skills, value and virtual selling, ...
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