target audience: TECH BUYER  Publication date: May 2024 - Document type: IDC Perspective - Doc  Document number: # US52064524

Highlights, Insights, and Recommendations from Adobe Summit 2024

By: 

  • Alan Webber
  • Melinda-Carol Ballou
  • Roger Beharry Lall
  • Douglas Hayward
  • Lavanya Jindal
  • Ritu Jyoti
  • Marci Maddox
  • Gerry Murray
  • Elaina Stergiades
  • Ornella Urso
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Table of Contents


  • Executive Snapshot

    • Figure: Executive Snapshot: Adobe Continues to Drive GenAI Across Its Businesses and Partnerships

  • Situation Overview

  • IDC's Point of View

    • GenAI Story

    • Planning and Content Creation with Workfront, Frame.io, and AI Assistant

    • Persuasive Content

    • Marketing

    • Durable Content Credentials

    • Advertising

    • ID Resolution

    • Brand/Publisher Collaboration

    • Adobe Customer Success Services

    • Key Insights for Retailers and Brands

    • Key Insights for APJ

  • Advice for the Technology Buyer

  • Learn More

    • Related Research

    • Synopsis