CMO Advisory Service Team
New Research
This IDC study provides IDC's 2024 top 10 predictions for artificial intelligence and automation."ChatGPT's explosive global popularity has given us AI's first true inflection point in public adoption," says Ritu Jyoti, group vice president...
This IDC study presents IDC's 2024 top 10 predictions for B2B sales leadership."Several key trends are reshaping the landscape of B2B sales," says Michelle Morgan, research manager, Sales Force Productivity and Performance at IDC. "Everythi...
This IDC study provides IDC's top 10 predictions for CIOs to have on their agenda in 2024."These predictions provide a strategic context that will enable CIOs to lead their organizations through a period of accelerated change and disruption...
This IDC study provides IDC’s 2024 top 10 predictions for generative artificial intelligence.“Generative AI is more than a fleeting trend or mere hype. It is a transformative technology with far-reaching implications and business impact,” s...
This IDC Market Presentation is designed to provide general and synthetic knowledge to support salespeople of technology vendors when they first approach a buyer. This Industry Conversation Handbook aims to ignite a meaningful customer enga...
This IDC Industry Buyers Handbook aims to help technology vendors understand what drives buyers within the financial services industry in their technology purchasing decisions. Vendors can use this handbook to: Align their companies’ propos...
This IDC Market Perspective provides guidance on generative AI (GenAI) use cases for retail banking and must be read in conjunction with other IDC research on GenAI technology. This research suggests several AI and GenAI use cases that coul...
This IDC Survey addresses tech buyer digital behaviors while balancing their preferences for personalized communication. The survey examines the role of human interaction in the buying journey as the acceleration of digital buying preferenc...
This IDC Presentation aims to help technology vendors understand what drives buyers within the financial services industry in their technology purchasing decisions. Although a number of sections in this presentation focus predominantly on t...
The IDC Playbook for Tech Sales Leaders provides a concise current state view of the Asia/Pacific financial services market, insight into the impact of future trends, and guidance for account strategies. Tech sales leaders can use this info...
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