Customer Relationship Management (CRM) Team

Mary Wardley

Program Vice President, Customer Care and CRM

Vladimir Kroa

Associate Vice President, Sustainability

Daniel-Zoe Jimenez

Vice President, Digital Innovation, CX & Software, DNB/Start-ups, SMBs, Consumer and Channels Research

Abhishek Kumar

Associate Research Director

New Research


  • By:  Mary Wardley Loading

    This IDC Survey Spotlight reflects the levels of difficulty organizations experience in acquiring needed skills across a variety of analytics capabilities. This has implications for organizations to absorb the various artificial intelligenc...
  • By: 

    • Lawrence Cheok Loading
    • Daniel-Zoe Jimenez Loading
    • Lavanya Jindal
    • Cynthia Li
    This IDC MarketScape examines customer data platform (CDP) vendors with established Asia/Pacific (including Japan) (APJ) presence and aims to inform technology buyers on their purchase decisions.Asia/Pacific organizations are transforming i...
  • By: 

    • Katharina Grimme Loading
    • Vladimir Kroa Loading
    • Zuzana Kovacova Loading
    This IDC Market Perspective provides an overview of the key trends and developments on corporate sustainability and ESG in Europe. Decarbonization continues to be a core focus, with the need to also measure scope 2 and 3 (and potentially 4)...
  • By: 

    • Denise Lund Loading
    • Mary Wardley Loading
    • Courtney Munroe Loading
    • Oru Mohiuddin Loading
    • Wayne Kurtzman Loading
    • Rich Costello
    This IDC Market Note provides a summary and analysis of Avaya's February 14, 2023, announcement that it had entered into a Restructuring Support Agreement (RSA) with the overwhelming support of more than 90% of the company's secured lenders...
  • By: 

    • Katie Evans Loading
    • Oru Mohiuddin Loading
    • Mary Wardley Loading
    This IDC Market Note highlights the features of GoTo's Customer Engagement offering and how it meets the unique needs of SMBs. This document also explores how the offering fits in with GoTo's product portfolio as well as how it stacks up ag...
  • By:  Mary Wardley Loading

    This IDC Survey presents findings from several IDC's Future Enterprise Resiliency and Spending Surveys. This analysis compares the responses across several "Waves" regarding anticipated recession timing with associated impacts on IT budgets...
  • By: 

    • Seng Keong Low
    • Daniel-Zoe Jimenez Loading
    This IDC Perspective presents a high-level view into the unicorn journey of digital-native businesses (DNBs) in Asia/Pacific. The unicorn status is revered within the DNB ecosystem, but the journey to achieve this standing is not an easy on...
  • By:  Mary Wardley Loading

    This IDC Market Glance provides a glimpse of the current makeup of the contact center applications market landscape, including the segments and structure of the market. Contact center applications is a part of the overall customer experienc...
  • By: 

    • Dhiraj Pramod Badgujar Loading
    • Daniel-Zoe Jimenez Loading
    This IDC Perspective provides analyst insights into the low-code/no-code market trends and best practices driving digital innovation across the Asia/Pacific (AP) region. The trend of low-code development is prevailing among AP organizations...
  • By: 

    • Dhiraj Pramod Badgujar Loading
    • Daniel-Zoe Jimenez Loading
    This IDC study examines tech-driven culture initiatives undertaken by Asia/Pacific enterprises.The survey results are tabulated from IDC's 2022 Asia/Pacific Software Survey. In this study, 800 CIOs and line-of-business (LoB) decision makers...

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