SMB Team
New Research
“Over the last decade and a half, the nature of marketing has evolved from the emergence of digital marketing to the rise of content marketing and now the digital experience era. Each major inflection point has necessitated the need for mar...
This IDC study provides IDC's 2024 top 10 predictions for artificial intelligence and automation."ChatGPT's explosive global popularity has given us AI's first true inflection point in public adoption," says Ritu Jyoti, group vice president...
This IDC study provides 2024 top 10 predictions for digital business strategies. These predictions provide guidance for organizations to mature as digital businesses in the next five years. They also lay out IDC’s vision for the 10 most imp...
This IDC Survey Spotlight compares data from IDC's March and July 2023 Future Enterprise Resiliency and Spending Surveys, Waves 2 and 6, respectively, demonstrating organizational shifts over time in the priorities of generative AI use case...
This IDC Market Presentation demonstrates how enterprises in the Asia/Pacific are driving automation initiatives through application programing interfaces (APIs). Automation and AI can only be maximized using data, ideally using the organiz...
This IDC Market Perspective offers insights into the agile practice and how it is playing an important role in driving innovation and business value in the region. It also provides a brief overview of key practices, along with key metrics, ...
This IDC Presentation demonstrates how enterprises are leveraging low code for building the future of applications to drive business agility. Enterprises across industries are under pressure to increase revenue growth, operational efficienc...
This IDC Perspective offers insights into how generative AI plays an important role in IT operations (ITOps) management in Asia/Pacific. It also provides a brief overview of the significance of generative AI in ITOps and its role in ITOps w...
The IDC Playbook for Tech Marketing Leaders provides a concise current view of the Asia/Pacific (including Japan) (APJ) customer experience (CX) market, impact of current trends, criteria for vendor selection, and guidance for technology ve...
As part of the strategy, systems must be evaluated for their suitability toward EDA including processing capability, event emitting, and monitoring capabilities, as well as their ability to meet event standards. In addition, additional conn...
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