Buyer Behavior Team
New Research
This IDC Perspective discusses the nomination details of the Future of Customer Experience winner from the IDC Future Enterprise Awards 2023 in the Asia/Pacific region with how generative AI can impact organizations moving forward."In the e...
SAP recently announced its 3Q23 results. All results discussed in the document will be non-IFRS constant currencies unless otherwise specified.The 3Q23 financials show cloud and software revenue was up 9% to €6,679 million. Cloud revenue gr...
This IDC Market Presentation, also a playbook for tech sales leaders, offers a concise overview of Asia/Pacific (including Japan) (APJ) digital-native businesses' (DNBs') technology spending trends, their priorities, and cloud vendor collab...
This IDC Presentation demonstrates how enterprises in the Asia/Pacific are using key performance indicators (KPIs) to measure their DevSecOps activities. IT leaders are rethinking development workflows, using more complex tools, and adaptin...
This IDC Survey examines data about the impact of GenAI on digital infrastructure investment and operations plans collected by two August 2023 IDC surveys. Specifically, this document analyzes data from 1,187 participants in IDC's August 20...
This IDC Survey examines digital infrastructure technology investment sentiment worldwide based on input from 883 IT decision makers who participated in IDC's August 2023 Future Enterprise Resiliency and Spending Survey, Wave 7. Despite ong...
This IDC study explores 10 of the most urgent business and technology issues that customer experience (CX) executives across the C-suite must address to differentiate and prepare themselves to thrive in the age of intelligence-first custome...
This IDC study provides the top 10 predictions for worldwide small and medium-sized businesses for 2024."2023 was a year of intense change for SMBs and their digital transformation journeys — from the thrilling rise of GenAI to choppy econo...
“Over the last decade and a half, the nature of marketing has evolved from the emergence of digital marketing to the rise of content marketing and now the digital experience era. Each major inflection point has necessitated the need for mar...
This IDC study provides IDC's 2024 top 10 predictions for data and analytics technologies applied to data analysis and decision support, augmentation, and automation use cases."Although data and analytics technologies have existed and have ...
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