Customer Relationship Management (CRM) Team
New Research
This IDC Market Perspective summarizes the key announcements from the Salesforce Dreamforce 2023 event and provides some analyst perspectives on the different announcements and innovations from Salesforce. "Salesforce is a significant provi...
This IDC Perspective discusses the nomination details of the Future of Customer Experience winner from the IDC Future Enterprise Awards 2023 in the Asia/Pacific region with how generative AI can impact organizations moving forward."In the e...
This IDC study provides the worldwide customer relationship management applications software forecast for 2022–2027."2023 will be remembered as the year the orientation of customer outreach, sales, and engagement executed an extraordinary p...
SAP recently announced its 3Q23 results. All results discussed in the document will be non-IFRS constant currencies unless otherwise specified.The 3Q23 financials show cloud and software revenue was up 9% to €6,679 million. Cloud revenue gr...
This market presentation introduces IDC's framework to assessthe status of ICT practitioners on their journey to becominga sustainable enterprise.The framework offers several benefits to technology providers. Among them, it assesses the sta...
This IDC Presentation demonstrates how enterprises in the Asia/Pacific are using key performance indicators (KPIs) to measure their DevSecOps activities. IT leaders are rethinking development workflows, using more complex tools, and adaptin...
This IDC Market Presentation, also a playbook for tech sales leaders, offers a concise overview of Asia/Pacific (including Japan) (APJ) digital-native businesses' (DNBs') technology spending trends, their priorities, and cloud vendor collab...
This IDC study presents IDC's 2024 top 10 predictions for B2B sales leadership."Several key trends are reshaping the landscape of B2B sales," says Michelle Morgan, research manager, Sales Force Productivity and Performance at IDC. "Everythi...
This IDC study provides the top 10 predictions for worldwide small and medium-sized businesses for 2024."2023 was a year of intense change for SMBs and their digital transformation journeys — from the thrilling rise of GenAI to choppy econo...
“Over the last decade and a half, the nature of marketing has evolved from the emergence of digital marketing to the rise of content marketing and now the digital experience era. Each major inflection point has necessitated the need for mar...
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