Customer Relationship Management (CRM) Team

Mary Wardley

Program Vice President, Customer Care and CRM

Vladimir Kroa

Associate Vice President, Sustainability

Daniel-Zoe Jimenez

Vice President, Digital Innovation, CX & Software, DNB/Start-ups, SMBs, Consumer and Channels Research

Abhishek Kumar

Associate Research Director

New Research


  • By: 

    • Dhiraj Pramod Badgujar Loading
    • Daniel-Zoe Jimenez Loading
    This IDC Presentation demonstrates how enterprises are leveraging low code for building the future of applications to drive business agility. Enterprises across industries are under pressure to increase revenue growth, operational efficienc...
  • By: 

    • Dhiraj Pramod Badgujar Loading
    • Daniel-Zoe Jimenez Loading
    This IDC Market Perspective offers insights into the agile practice and how it is playing an important role in driving innovation and business value in the region. It also provides a brief overview of key practices, along with key metrics, ...
  • By: 

    • Abhishek Kumar Loading
    • George Briford Loading
    This IDC Industry Buyers Handbook aims to help technology vendors understand what drives buyers within the financial services industry in their technology purchasing decisions. Vendors can use this handbook to: Align their companies’ propos...
  • By: 

    • Dr. Ashish Kakar Loading
    • Xiao Liu Loading
    • Dr. Chris Marshall Loading
    • Abhishek Kumar Loading
    • Sandra Ng Loading
    • Muhammad Adam Kamarul Zaman
    This IDC Market Perspective provides guidance on generative AI (GenAI) use cases for retail banking and must be read in conjunction with other IDC research on GenAI technology. This research suggests several AI and GenAI use cases that coul...
  • By: 

    • Dhiraj Pramod Badgujar Loading
    • Daniel-Zoe Jimenez Loading
    This IDC Perspective offers insights into how generative AI plays an important role in IT operations (ITOps) management in Asia/Pacific. It also provides a brief overview of the significance of generative AI in ITOps and its role in ITOps w...
  • By: 

    • Lavanya Jindal
    • Daniel-Zoe Jimenez Loading
    The IDC Playbook for Tech Marketing Leaders provides a concise current view of the Asia/Pacific (including Japan) (APJ) customer experience (CX) market, impact of current trends, criteria for vendor selection, and guidance for technology ve...
  • By: 

    • Mary Wardley Loading
    • Roger Beharry Lall Loading
    • Heather Hershey Loading
    • Marci Maddox Loading
    • Michelle Morgan Loading
    • Gerry Murray Loading
    • Aly Pinder Loading
    • Sudhir Rajagopal Loading
    • Lou Reinemann Loading
    • David Wallace
    This IDC study provides an analysis of vendor performance in the customer relationship management applications software market for 2022, valued at $77.1 billion."The market year 2022 was supposed to be a return to 'business as normal' — mea...
  • By:  Mary Wardley Loading

    This IDC study provides an updated market forecast for the worldwide customer service applications software market from 2023 to 2027."IDC survey research data reveals that even in the current climate of possible recession and inflation acti...
  • By: 

    • Dhiraj Pramod Badgujar Loading
    • Daniel-Zoe Jimenez Loading
    "GitOps aids in the automation of software teams, allowing them to focus on development and application delivery rather than expending excessive time on manual and corrective work. Modern continuous integration/continuous delivery (CI/CD) p...
  • By: 

    • Supriya Deka Loading
    • Daniel-Zoe Jimenez Loading
    This IDC Survey uses data from IDC's 2022 Future Enterprise Resiliency and Spending (FERS) Survey. It examines how Asia/Pacific (including Japan) (APJ) digital-native businesses (DNBs) look at the usage of generative AI (GenAI) solutions, p...

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